Exclusive Updates
×

Personalized Masque

AURA Masques are like a weekly therapy session for your hair, making them good for your soul too. Our Masques help your hair recover from your lifestyle—whether that involves a lot of styling, sweating, or even just exposure to dry weather.

Generally speaking, your Conditioner should give you the moisture you need to stick to a weekly masquing routine, but it’s always best to watch how your hair is responding and adjust from there. For example, if you have fine hair, applying a mask more than once a week may weigh hair down. 

There are two ways you can use an AURA Masque.

Option 1: Apply your Masque on dry hair. Let it sit for 5-10 minutes, then rinse.

Option 2: After you’ve shampooed and conditioned, squeeze any excess water from your hair. Then, apply a generous amount of your Masque from mid-length to ends. Let your Masque absorb into strands for 10 minutes and then rinse out.

Absolutely. All of our Masques are safe for color-treated hair. If your hair is overprocessed, we recommend including color protection as one of your main goals in our Quiz. This will ensure your formula is extra-focused on color protection.

We do. Our Conditioner and Masque can help with this. Our pigmented Masques are designed to transform or enhance your hair color, while our pigmented Conditioners help to maintain your desired color over time. Visit our color enhancing pigments or Neutralizers page to learn more about your options.

Semi-permanent pigments are temporary hair colors that we can add to your Masque that will wash out over time. Adding a temporary pigment to your Masque can help you enhance your current hair color with a Classic shade, try a Fantasy shade, or choose a Neutralizer to offset unwanted warm tones.

No, you don’t. We know that everyone has different hair goals and our options reflect that. If you’d like to add a pigment later, that’s always an option. When you’re ready to explore, visit our color enhancing pigments or Neutralizers page.

Yes. In fact, we offer three different Neutralizers that address the needs of different hair colors. Visit our Neutralizers page to learn more.

Applying your AURA pigmented Masque is simple and includes options. You can apply your pigmented Masque to clean, towel-dried hair or hair that’s completely dry.


Once your hair is clean, put on the gloves provided with your pigmented Masque. Section your hair and work your Masque through each section from roots to ends, and let it sit for 10-15 minutes. Then rinse, and you should see an instant color transformation or enhancement.

Yes. All of our hair care products can be created without fragrance. As you go through our Quiz, select the fragrance-free option when choosing your aroma.

All AURA products are vegan and made free of Parabens, SLS and SLES (two types of sulfates). We ensure your products are made with thoughtful ingredients that also deliver results. Check out Our Story to learn more about our brand values and promise.

After using your Masque once, you should see an immediate improvement in your hair based on the goals you’ve selected in our Quiz.

We’re here for you.

Can’t find what you’re looking for?

This website uses cookies

This website uses cookies and similar technologies to operate our site and services, optimise the website, monitor sessions, enhance your experience, and for marketing. These technologies may monitor your use of the site and share that information with third parties, including for analytics, social media, and advertising purposes. For more info, including on data retention, see the privacy notices linked below. Click “Cookie Settings” to opt-out of certain advertising cookies. By accessing or using the website, you agree to the use of cookies to collect and share your information, and to our Terms of Use (including arbitration & class waiver terms), Privacy Policy and (for California residents) the CA Privacy Notice.